About me
I’m a dedicated Digital & AI Product Lead with a passion for crafting innovative products and delivering exceptional user experiences. My focus is on creating solutions that engage and inspire, always pushing the boundaries of what’s possible in digital design.
My product journey
I’ve been immersed in the digital space since 2001, following my degree in Business Studies. Of my 23 years in the industry, I’ve spent 15 years as a director for two successful digital agencies, specialising in websites, mobile apps, games, interactive experiences, and SaaS products. This experience has allowed me to create and launch a range of innovative, high-impact products.
I’m driven by a desire to understand the ‘why’ behind making a product or enhancement and get inside the minds of the business and its customer needs to ensure we’re delivering real value. With extensive experience in building MVPs and a strong technical and project management background, I’m adept at developing detailed requirement specifications and managing end-to-end delivery.
Some of the products I’ve worked on have won prestigious awards, while others have become highly successful SaaS solutions still in use today. I’ve also led fun, experimental MVPs and proof-of-concept projects that have evolved into exciting new ideas.
My portfolio features a variety of products that I’m proud to have contributed to, detailing my involvement in their creation, launch, and growth.